Paid Media

Google Ads Management

Google Ads is the shortest path between someone needing what you sell and finding you. It is also the fastest way to burn budget on broad match and automated recommendations. We build tightly structured accounts, feed the algorithm clean conversion data, and manage to cost per qualified lead rather than cost per click.

Starting from

₹20,000per month

Management fee only — ad spend is paid directly to Google and billed separately. Accounts above a significant monthly spend move to a percentage-of-spend model.

Typical timeline

Audit, tracking verification and strategy sign-off.

Why it matters

What you actually get out of it

01

Demand capture from day one

Unlike organic channels, a well-structured search campaign can be producing qualified enquiries within the first fortnight of going live.

02

Managed to CPA, not CPC

Cheap clicks are easy. We optimise against cost per qualified lead and, where your CRM allows, cost per closed deal — the numbers that actually matter.

03

Wasted spend eliminated

Aggressive negative keyword management, search term audits and script-based monitoring stop budget leaking into irrelevant queries.

04

Full funnel coverage

Search, Performance Max, Shopping, Display and remarketing structured so each stage supports the next instead of bidding against itself.

Process

How the engagement runs

1Week 1

Account and conversion audit

We review historical performance, verify conversion tracking is measuring real business outcomes, and quantify wasted spend.

2Week 1–2

Structure and build

Campaign architecture by intent and margin, ad copy built around your actual differentiators, extensions, negatives and bidding strategy set.

3Week 2–6

Launch and learn

Controlled launch with daily monitoring through the learning phase, search term review twice weekly, and rapid iteration on ad copy.

4Ongoing

Scale and defend

Scale what converts, cut what doesn't, expand into adjacent keywords and protect brand terms from competitor bidding.

Deliverables

What lands on your desk

  • Account audit with wasted-spend analysis
  • Campaign architecture and keyword build
  • Ad copy, assets and extension library
  • Conversion tracking and offline conversion import
  • Negative keyword and search term management
  • Landing page conversion recommendations
  • Bid strategy management and budget pacing
  • Monthly performance report with next-month plan

Timeline

What to expect, when

  1. Week 1

    Audit, tracking verification and strategy sign-off.

  2. Week 2

    Campaigns built, reviewed with you, and launched.

  3. Weeks 3–6

    Learning phase managed actively; first optimisation cycle complete.

  4. Month 2+

    Steady-state optimisation, scaling and expansion into new campaign types.

Pricing

Transparent from the first conversation

This is our recommended starting price — the number we'd quote by default. Scope moves it up or down, and we'll tell you which before you commit to anything.

Google Ads Management — from

₹20,000per month

Management fee only — ad spend is paid directly to Google and billed separately. Accounts above a significant monthly spend move to a percentage-of-spend model.

FAQs

Google Ads Management — common questions

Next step

Let's see whether google ads management is your biggest lever

Book a 30-minute call. We'll look at your situation and tell you honestly whether this is where your budget should go.