Olu Rooftop (Point of Contact: Prasoon)
Scaling Local Footfall & Social Buzz for Olu Rooftop Goa
How a dual concept content strategy elevated Olu Rooftop from a local Siolim Cafe into a go-to destination for daytime remote work and night time retro music vibes.
- Instagram Reach Growth
+0%
Instagram Reach Growth
- Engagement Rate
0.0%
Engagement Rate
- Monthly Booking Enquiries
+0%
Monthly Booking Enquiries
The challenge
Where things stood
Olu Rooftop had a modest digital presence (254 followers) and needed to clearly communicate its unique dual identity—a peaceful daytime workspace and an energetic nighttime retro bar—without confusing potential patrons in Goa's competitive nightlife scene.
The strategy
What we decided to do
Establish a tiered content matrix bridging daytime coworking and nighttime nightlife scenarios.
Anchor short-form video content around retro music themes and scheduled events for differentiation.
Drive hyper-local footfall in Siolim via targeted geo-fenced Reels and Meta Ads.
Amplify organic user-generated content (UGC) to reinforce brand trust and atmosphere.
Execution:
Dual-Identity Reels :: Produced short-form contrast videos highlighting "Work by Day" tranquil coffee setups against "Vibe by Night" retro bar atmospheres.
Event Promo Campaigns :: Executed targeted ad campaigns to drive tourist and local footfall for weekly retro music nights and events.
UGC Amplification :: Curated spontaneous visitor feedback and photos into prominent Instagram Highlight reels and social proof posts.
Execution
How it was built
Results
What it produced
Successfully established Olu Rooftop as a premier lifestyle hub in Siolim, resulting in a dramatic increase in social engagement, sustained daytime table occupancy, and sold-out retro music event nights.
- Instagram Reach Growth
+0%
Instagram Reach Growth
- Engagement Rate
0.0%
Engagement Rate
- Monthly Booking Enquiries
+0%
Monthly Booking Enquiries
"The strategic shift to showcase both our daytime work setup and retro night vibes completely redefined our brand perception in Siolim."
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What this engagement covered
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