Meridian Dental Group
Four clinics, one credible digital front door
A multi-site dental group was invisible in local search and losing enquiries to a dated website. We rebuilt both, inside health advertising rules.
- New patient enquiries
0.0×
New patient enquiries
- Cost per enquiry
−0%
Cost per enquiry
- First response time
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First response time
Illustrative sample — client, figures and quote are not real. Replace before launch.
The challenge
Where things stood
Four clinics shared a single website with no location pages, so none of them ranked locally. The site predated mobile design and had a 71% bounce rate on phones. Previous ad campaigns had been disapproved repeatedly for health policy breaches, and the practice had given up on paid entirely. Enquiries went to a shared inbox checked twice a day.
The strategy
What we decided to do
Give each clinic its own local search presence
Rebuild the site around credibility and treatment clarity
Return to paid search with compliant campaign structures
Acknowledge every enquiry within a minute
Execution
How it was built
Per-location local SEO
Separate Google Business Profiles, distinct location pages with practitioner profiles and real facility photography, plus consistent citations across directories.
Credibility-first rebuild
A new site foregrounding practitioner credentials, treatment explanations in plain language and transparent pricing where regulation permitted. Mobile-first throughout.
Compliant paid search
Campaigns rebuilt inside platform health policy with the required certifications in place. Targeting by treatment intent and clinic catchment rather than broad dental terms.
Instant enquiry handling
Automated acknowledgement with booking links within seconds, routed by clinic. Anything containing a clinical question escalates immediately to a human rather than being answered automatically.
Results
What it produced
New patient enquiries more than tripled across the group within seven months, with the two previously weakest clinics seeing the largest gains. Cost per enquiry fell 34% versus the group's historic paid benchmark, and campaigns ran without a single policy disapproval. Median first response time went from over four hours to 42 seconds.
- New patient enquiries
0.0×
New patient enquiries
- Cost per enquiry
−0%
Cost per enquiry
- First response time
0s
First response time
We'd written off Google Ads after being suspended twice. Understanding the health policy properly turned it back into our most reliable channel.
Services used
What this engagement covered
More work
Other engagements
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