ManufacturingIndia & United States14 monthsSample content

Axle Precision Components

Publishing what engineers actually search for

A precision components manufacturer had a brochure website and no idea which marketing produced orders. Technical depth and RFQ automation changed both.

Qualified RFQs: +0%
Qualified RFQs
RFQ response time: Under 0h
RFQ response time
from an average of 2.3 days
Organic technical traffic: 0.0×
Organic technical traffic

Illustrative sample — client, figures and quote are not real. Replace before launch.

The challenge

Where things stood

The website had six pages, most about company history, and ranked for nothing an engineer would type. Quote requests landed in a shared inbox and took an average of 2.3 days to answer, by which point competitors had often responded. With capital purchase cycles running six to nine months, nobody could connect any marketing activity to a resulting order.

The strategy

What we decided to do

Publish the technical detail engineers search for

Automate RFQ acknowledgement and routing

Track the full journey from first research visit to closed order

Target part numbers, materials and standards in search

Execution

How it was built

Technical content programme
Working from interviews with the engineering team, we published material guides, tolerance tables, application notes and finishing comparisons — all reviewed internally before going live.
RFQ automation
A structured quote form capturing material, tolerance, quantity and timeline, with instant acknowledgement, routing to the right engineer and escalation if unanswered after four hours.
Long-cycle attribution
First-touch source captured and carried through the CRM to closed order, finally making it possible to see which content preceded real business.
Specification-level search
SEO targeting part numbers, materials and standards, with narrow paid search on urgent procurement terms only.

Results

What it produced

Qualified RFQs grew 86% within three quarters, almost entirely from organic technical content. Response time fell from 2.3 days to under four hours with routing automated. Attribution revealed that 58% of closed orders had begun with a visit to a technical guide months earlier — content the business had previously considered a nice-to-have.

Qualified RFQs: +0%
Qualified RFQs
RFQ response time: Under 0h
RFQ response time
from an average of 2.3 days
Organic technical traffic: 0.0×
Organic technical traffic

Our engineers thought publishing tolerance data was giving away the shop. It turned out to be the only thing our customers were searching for.

Sanjay Deshmukh·Commercial Director, Axle Precision Components

Services used

What this engagement covered

Search Engine Optimisation

Compounding organic pipeline from technical health, content depth and authority.

Content Marketing

Search-led content that ranks, converts and gives sales something to send.

Marketing Automation

Connect the tools you already pay for so leads stop falling through gaps.

Analytics & Reporting

Measurement you can trust, and reporting that says what to do next.

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